Any successful business relies on its products or services receiving quality feedback before the exchange with end customers.
For feedback to be useful, two conditions must exist: (1) trust that the source has good intentions, and (2) respect of the source’s expertise in the subject matter.
This is why you will always second-guess a salesperson’s opinion of their product (1), and why you probably won’t take fashion advice from someone wearing sandals with knee-high socks, no belt, and a pocket protector (2).
Good feedback on your product or service will result in fewer customer issues, as well as fewer challenges with your organizations operational infrastructure. Since many things have to work well for a product be successful: design, marketing, sales, manufacturing, quality control, shipping, training, post-sales support… ignoring feedback on how your product interacts with any one of these can quickly sink it.
Whatever your role in the organization, ask yourself:
“Do you respect the other positions on your team?”
If not, is it likely that they are going to respect you?
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