Job Satisfaction: Are Your Offensive Tackles Playing Wide Receiver?

Ah, management consulting & the sports metaphor, it’s finally my turn:

Michael Oher, Baltimore Ravens #74
‘Big Number 74′ by Jeff Weese

Each manager is faced with a major challenge when motivating employees: he/she has their own lens on the world which prescribes what motivates them. What satisfies one person isn’t he same as what satisfies another, and the manager has to usually learn the hard way what other people find ‘satisfying’ about their work. Great managers learn to stop using their own lens early, and discover the lenses of others.

To provide an idea of the scope of the challenge, here is an incomplete(!) list of things that people can find satisfying about their work (for those I’ve missed, I encourage comments!):

  1. Personal financial gains
  2. A measurable increase in status (title, rank, parking spot, corner office)
  3. A feeling of security
  4. Beating the competition, or your peers
  5. Producing quality work
  6. Success at impacting the behaviour of others
  7. Helping other people learn
  8. Analyzing a pile of data to find relationships
  9. Producing new ideas
  10. Taking charge
  11. Being the centre of attention
  12. Making order out of chaos
  13. Keeping everything organized
  14. Identifying the potential pitfalls of a new activity
  15. Holding an audience captivated
  16. Taking something that is broken and fixing it
  17. Finding something good, and making it great
  18. Understanding how your work fits into the ‘big picture’
  19. Solving challenging problems
  20. Avoiding challenging problems
  21. <If bored, and get the point there are ‘a lot’, skip ahead>
  22. Turning discussion into action
  23. Singling out those that deserve credit
  24. Being the calm in the storm
  25. Producing a large quantity of work
  26. Finding the most efficient path
  27. Foretelling the future
  28. Avoiding the mistakes of the past
  29. Resolving conflict
  30. Avoiding conflict
  31. Making people feel included
  32. Enforcing the rules
  33. Finding the ‘short-cut’
  34. Making the rules
  35. Reaching out to someone in trouble
  36. Being trusted with great responsibility
  37. Nurturing tradition
  38. Turning a stranger into a friend
  39. Building a deeper relationship with another
  40. Working independently
  41. Working in a team
  42. A perfect performance
  43. Making a connection with others
  44. Providing a significant contribution to the business
  45. Performing work that fits with your core values/beliefs
  46. Being perceived as a ‘jack-of-all-trades’
  47. Reaching new levels of competence in your field
  48. Always being given the opportunity to learn
  49. Getting to work with friends
  50. Making a contribution to society
  51. Finding out what makes someone tick
  52. Collecting things or information that will be useful in the future
  53. Being the most knowledgeable person in the room
  54. Being the least knowledgeable person in the room
  55. Lively debate of ideas
  56. Lots of time alone to think
  57. Discovering something new
  58. Energizing people/creating enthusiasm
  59. Protecting others

And to make this even more complex, every person finds more than one of these satisfying to different degrees, and none of these are ‘wrong’. Does this sound like insurmountable complexity for you? This might be a reason why experts in the field say “only one of every ten managers unleashes human potential intuitively”.

So what to do for those of us who don’t do this intuitively?

I suggest asking a lot of questions and writing the responses down. When you see an employee actively engaged in an activity, ask them what gets them excited about it, what do they find particularly satisfying? For those that are disengaged, ask them what activities in their past they found really rewarding, and why?

Being a great manager requires a deep understanding of the human assets you are responsible for. Much like the coach of a team, you need to know what people are good at, but also how they are motivated to higher performance.

A great example came to my attention by Sandra Bullock’s Oscar-worthy performance in the movie ‘The Blind Side‘. This movie is a rags-to-riches plot based on the true story of Michael Oher, a black street kid who gets adopted by a rich white family in high school, and ends up making it all the way to the NFL (1st round pick). Michael had all the physical attributes of a star ‘offensive tackle’ –protector of the quarterback–, but was missing the motivation. His coach described the 6’5″+ 300+ lb as a ‘teddy bear’ and said ‘well, at least we will look impressive getting off the bus’, referring to his massive size compared to the other players in his high school. Unfortunately, like many managers without ‘instincts’, the coach hadn’t keyed in on what really motivated Micheal.

Leigh Anne Tuohy, the mother of the adoptive family (Bullock’s character), had figured this out: Michael was extremely motivated by protecting others (‘protective instincts’ per the movie). Once Leigh Anne framed Michael’s protective instincts towards their family in the context of the football game, suggesting key positions represented family members, Micheal was able to unleash his talents on the many unfortunate defensive players that made attempts to sack the quarterback. While Hollywood can often be criticized for oversimplifying real events, you can’t debate that for someone motivated by ‘protecting others’, Michael should derive great job satisfaction from a high level of performance as an offensive tackle!

Do you have offensive tackles playing wide receiver?

  • http://www.intellectual-capital.net Barbara A Hughes

    Hello Adrian,
    I enjoyed your post on job satisfaction this week. That’s a very comprehensive list of motivators; I’m not sure I could think of another one.

    Here’s a question for you: your advice for the leader/manager is to get to know employees at a deep enough level to be able to “customize” the experience. I’m not convinced, though, that managers are rewarded for spending the amount of time required to become proficient at this skill. And, who is motivating them?

    I am cynical enough to believe that business leaders would rather focus on process, technology and activities that facilitate the company’s objectives but don’t enable true human motivation; so form without substance. Is it too messy, dealing with people issues? Sure, there are always exceptions to this scenario but those are the very few companies that have learned what really matters to their business and are smart enough to invest in the right things.

    I read an interesting fact the other day: the average time that a company spends in the S&P has reduced from 87 in the 1950′s to 18 in 2008. Maybe that kind of destruction is necessary to allow the best to come to the top but it is also the destruction of people’s lives, dreams and hopes in the process. That’s what we are feeling in the US now, I believe. Maybe business schools should include more psychology in their curriculum?
    Best regards,

  • http://www.intellectual-capital.net Barbara A Hughes

    Hello Adrian,
    I enjoyed your post on job satisfaction this week. That’s a very comprehensive list of motivators; I’m not sure I could think of another one.

    Here’s a question for you: your advice for the leader/manager is to get to know employees at a deep enough level to be able to “customize” the experience. I’m not convinced, though, that managers are rewarded for spending the amount of time required to become proficient at this skill. And, who is motivating them?

    I am cynical enough to believe that business leaders would rather focus on process, technology and activities that facilitate the company’s objectives but don’t enable true human motivation; so form without substance. Is it too messy, dealing with people issues? Sure, there are always exceptions to this scenario but those are the very few companies that have learned what really matters to their business and are smart enough to invest in the right things.

    I read an interesting fact the other day: the average time that a company spends in the S&P has reduced from 87 in the 1950′s to 18 in 2008. Maybe that kind of destruction is necessary to allow the best to come to the top but it is also the destruction of people’s lives, dreams and hopes in the process. That’s what we are feeling in the US now, I believe. Maybe business schools should include more psychology in their curriculum?
    Best regards,

  • http://bashford.ca Adrian Bashford

    Here’s a question for you: your advice for the leader/manager is to get to know employees at a deep enough level to be able to “customize” the experience. I’m not convinced, though, that managers are rewarded for spending the amount of time required to become proficient at this skill. And, who is motivating them?

    A lot of organizations try and measure ‘engagement’ or ‘satisfaction’, which indicates to me there is as least tacit agreement that engagement is important. Unfortunately, the act of measuring engagement kind of suggests that organizations don’t think engagement is synonymous with the ‘real’ measurements of success like margins, revenue, turn-over, customer retention, etc (hopefully, they actually do engagement surveys to ‘take a pulse’ of future returns, as I believe). My premise suggests that if you look closely at the high performance teams in the organization, they will be the ones with high employee and customer engagement (whether external or internal). In effect, they are already being rewarded (based on traditional metrics)… at least you would hope so. Its those that have average or below average levels of engagement that I am targeting. All indications are that these would be the teams that are ‘under-performing’ the others, you should be looking for new methods to get to the next level (or a new job).

    I totally understand the cynicism, and for those organizations that really ‘don’t get it’ I choose not to get involved, I know where those companies are headed anyway. I wrote this post: http://bashford.wordpress.com/2010/02/03/those-that-get-it-dont-need-it/ on this very topic!

    One alternative to more directly measure and motivate managers to better behaviour is to hold them more accountable to the indicators of engagement, while reinforcing that these indicators are improved by creating this deeper knowledge of their team. Some will balk at this, particularly those that don’t have this innate skill, the challenge is then proving to those that it can be taught.

    Thanks so much for your comment, our dialogues always help me refine my thinking! You also helped inspire my next post. Cheers!

  • http://bashford.ca Adrian Bashford

    Here’s a question for you: your advice for the leader/manager is to get to know employees at a deep enough level to be able to “customize” the experience. I’m not convinced, though, that managers are rewarded for spending the amount of time required to become proficient at this skill. And, who is motivating them?

    A lot of organizations try and measure ‘engagement’ or ‘satisfaction’, which indicates to me there is as least tacit agreement that engagement is important. Unfortunately, the act of measuring engagement kind of suggests that organizations don’t think engagement is synonymous with the ‘real’ measurements of success like margins, revenue, turn-over, customer retention, etc (hopefully, they actually do engagement surveys to ‘take a pulse’ of future returns, as I believe). My premise suggests that if you look closely at the high performance teams in the organization, they will be the ones with high employee and customer engagement (whether external or internal). In effect, they are already being rewarded (based on traditional metrics)… at least you would hope so. Its those that have average or below average levels of engagement that I am targeting. All indications are that these would be the teams that are ‘under-performing’ the others, you should be looking for new methods to get to the next level (or a new job).

    I totally understand the cynicism, and for those organizations that really ‘don’t get it’ I choose not to get involved, I know where those companies are headed anyway. I wrote this post: http://bashford.wordpress.com/2010/02/03/those-that-get-it-dont-need-it/ on this very topic!

    One alternative to more directly measure and motivate managers to better behaviour is to hold them more accountable to the indicators of engagement, while reinforcing that these indicators are improved by creating this deeper knowledge of their team. Some will balk at this, particularly those that don’t have this innate skill, the challenge is then proving to those that it can be taught.

    Thanks so much for your comment, our dialogues always help me refine my thinking! You also helped inspire my next post. Cheers!

  • http://www.nehu.ac.in Vijay K Shrotryia

    hi Adrian:
    Good to get to your post here. The list seems quite long and one has to further see the basis of different variables taken up here. Is it based on some pilot work or it is more from the literature and practice?
    I find most of the points are just about the work (intrinsic) whereas factors such as the distance from the work place (location), supervision (being supervised and supervising), benefits, perks and perquisites etc should also find a place as they do contribute a lot for job satisfaction. However I could not understand these questions:
    4. Beating the competition, or your peers
    8. Analyzing a pile of data to find relationships
    18. Understanding how your work fits into the ‘big picture’
    better if these questions were simplified….
    Otherwise good going.
    cheers!
    vijay

  • http://www.nehu.ac.in Vijay K Shrotryia

    hi Adrian:
    Good to get to your post here. The list seems quite long and one has to further see the basis of different variables taken up here. Is it based on some pilot work or it is more from the literature and practice?
    I find most of the points are just about the work (intrinsic) whereas factors such as the distance from the work place (location), supervision (being supervised and supervising), benefits, perks and perquisites etc should also find a place as they do contribute a lot for job satisfaction. However I could not understand these questions:
    4. Beating the competition, or your peers
    8. Analyzing a pile of data to find relationships
    18. Understanding how your work fits into the ‘big picture’
    better if these questions were simplified….
    Otherwise good going.
    cheers!
    vijay

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