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Making Your Change Initiatives 'Sticky'

March 29, 2010 By 3 Comments

New change initiatives become inert unless you can get the whole of an organization to act on its elements.  The best resource we have come across thus far that provides a step-by-step methodology for not only getting ideas across, but getting people to act on them, is the book Made to Stick by the brothers Chip & Dan Heath.

This presentation summarizes the key points from the book, but the best way to learn is by doing.

Made To Stick

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Filed Under: Change Management, Motivation
  • Stephen Shew

    The ideas immediately made me think of Frank Luntz’s book “Words that Work” (ISBN 1-4013-0259-9) where he talks about some of the same elements in crafting a message.

  • Stephen Shew

    The ideas immediately made me think of Frank Luntz’s book “Words that Work” (ISBN 1-4013-0259-9) where he talks about some of the same elements in crafting a message.

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