Have you ever wanted to do a job so badly that you were willing to do it for free? Probably when you were young, and the realities of utility bills, mortgage payments and your child’s university tuition weren’t top of your mind.
I still would. I can think of a few people for whom I would work for without a salary: Steve Jobs, James Cameron, Warren Buffet, Louis Gerstner, Donald Clifton (if he wasn’t deceased) & Seth Godin to name a few (you listening guys?). The reason –of course– is that I am hoping some of their genius rubs off via osmosis, and that kind of genius is very rare (and valuable).
In a recent Globe & Mail article, Dave McGinn poses the question: Does low pay = high passion? Mr. McGinn covers both sides of the following debate: Can you screen out people that don’t have passion for a job by offering a low salary, or is this just a form of exploiting those that really need work?
I think if you have some star power, or you have your own great passion for the business, or you have a wildly successful company in a popular field, or all of the above, you will stand a good chance to attract people just for the desire to learn from you; but you won’t keep them that way.
People have a keen perception for fairness, and if it’s clear that someone is profiting greatly from your hard work, and you aren’t sharing in it, here are two of many negative outcomes:
- Your best, brightest and most passionate will get hired by someone else trying to emulate your businesses’ success
- They will go be passionate on their own and become your competitor, using all they learned from you
Don’t get me wrong, an apprenticeship is very valuable, and it may warrant lower salary and even result in attracting those with passion, but you just won’t keep the passionate employees that way.
How do you keep them? Pay them what they are worth AND give them all those other things that profitable companies can provide (benefits, flexible work hours, teleworking, gym, etc.). I suggest you read the article and form your own opinion on the ‘low salary’ option.
But lets flip this idea around: Does High Pay = Low Passion?
I think the answer here is a much easier yes. If you haven’t heard the term ‘golden hancuffs‘ before, you are about to: golden handcuffs include various means to lock in employees from leaving your organization. This can be in the form of pay unlikely to be matched at rival firms, or options that are going to vest over time.
But what if you stay at a job only because of how you are paid? Isn’t it likely that passion won’t be the main motivator in your work? Unfortunately a LOT of people identify their value by how big a salary they have, and their lifestyle grows to match their salary. They then need the salary for self validation AND lifestyle maintenance. Such a salary may even allow their husband or wife to take on a low-paying or high-financial risk job that they are passionate about (oh the irony), but that increases the reliance on the main-wage-earners large salary.
They then get stuck, they can’t leave, the risk of being the last-in at a rival firm is too high to make the jump, they rationalize their desire for the job based on the salary, and the passion (if it existed) dies. The motivator stops being the passion that got you to your role, but instead the fear of the high salary being taken away. It’s the passion that produces the salary, not the other way around.
I think the best option when it comes to salary is: pay a competitive wage, but look for alternatives to salary when fostering passion & engagement.

