From Wikipedia: Upselling (sometimes 'up-selling') is a sales technique whereby a saleperson induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Upselling usually involves marketing more profitable services or products, but upselling can also be simply exposing the customer to other options he or she may not have considered previously. Upselling implies selling something … [Read More...]
This is a widgeted area which is called Home Middle #3. It is using the Genesis - Featured Page widget to display what you see on the Metric child theme demo site. To get started, log into your WordPress dashboard, and then go to the Appearance > Widgets screen. There you can drag the Genesis - Featured Page widget into the Home Middle #3 widget area on the right hand side. To get the image to display, simply upload an image through the media uploader on the edit post screen and publish your page. The Featured Page widget will know to display the post image as long as you select that option in the widget interface.